Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

  • 12 March 2026

    Fabrics

    Coolmax CloakFX : a technical fiber for drier-looking garments

    12 March 2026

    Presented at Performance Days Munich, this innovation from The Lycra Company incorporates an optical technology designed to reduce the visibility of moisture marks on clothing.

  • 12 March 2026

    Fashion

    Empowered Play: When Sportswear Meets Utilitywear

    12 March 2026

    Developed by Eurojersey around its Sensitive Fabrics, in collaboration with The Lycra Company, the new concept explores sportswear beyond pure performance, aligning it with the needs and rhythms of everyday life.

  • 11 March 2026

    Fashion

    Derek Rose Marks Its 100th Anniversary with a New Collection

    11 March 2026

    A summer wardrobe defined by lightweight fabrics and relaxed silhouettes

  • 10 March 2026

    Retail

    A Bold New Chapter for The Bra Shop

    10 March 2026

    After four years of steady growth, The Bra Shop has entered a new chapter with its move to 303 Main Street in downtown Worcester, Massachusetts.

  • 9 March 2026

    Branded Spotlight

    Leonisa Celebrates 70 Years with More Wins

    9 March 2026

    Colombian intimate apparel and shapewear brand Leonisa is proud to be celebrating its 70th anniversary in 2026. 

  • 9 March 2026

    most beautiful stores

    LIIR, Norway

    9 March 2026

    In the heart of Trondheim stands a luminous boutique that transforms lingerie into a lifestyle; Nordic universe blending clean design, soft materials, and delicate attention to women's wellbeing.

  • 6 March 2026

    Business

    SAND - The Middle East’s new not-to-be-missed resortwear event

    6 March 2026

    With its first edition staged last October in Dubai, this new industry trade show aims to become a strategic gateway to the Gulf countries. Its two founders, Karim Hatab and Iyad Grahne, shared their insights and outlook with us.

  • 5 March 2026

    Retail

    Lace by Louise Opens a Third Location

    5 March 2026

    In March 2025, Lace by Louise proudly opened its third boutique at the Shoppes at Zion Mall, located at 250 Red Cliffs Drive, Suite #7, in St. George, Utah.

  • 13 February 2026

    Fashion

    The Gulf States, a new arena for premium retail

    13 February 2026

    The United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman… six dynamic markets united by one key trend: the emergence of a young, discerning, and digitally connected female consumer eager to invest in quality. 

  • 13 February 2026

    most beautiful stores

    Lounge with Us, USA

    13 February 2026

    In this Charleston boutique, the world of lingerie is conceived as a complete experience. In a space designed as a breath of fresh air within everyday life, every detail invites visitors to slow down. A discreet address, guided by a sensitive and assertive vision.

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