Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Fashion

Empowered Play: When Sportswear Meets Utilitywear

12 March 2026

Developed by Eurojersey around its Sensitive Fabrics, in collaboration with The Lycra Company, the new concept explores sportswear beyond pure performance, aligning it with the needs and rhythms of everyday life.

Driven by the growing popularity of sports such as golf and tennis, as well as increasingly dynamic lifestyles, sportswear is no longer confined to the playing field. It is becoming a versatile wardrobe that can naturally accompany physical activity, travel, and urban living. With Empowered Play, Sensitive Fabrics introduce a renewed interpretation of utilitywear. Developed together with Lycra fiber, the concept highlights a contemporary aesthetic where technical innovation, comfort, and refined design coexist in balance.

The resulting garments are characterized by a lightweight feel and are designed to be worn both on and off the court. They rely on features such as comfort, elasticity, muscle support, targeted compression, adaptability in motion, and shape retention, combining the patented structure of Sensitive Fabrics with the technical performance of Lycra fiber.

Conceived for real life, the concept envisions sportswear suited to a range of contexts, from training sessions and travel to everyday urban lifestyles. The silhouettes emphasize freedom of movement, support, and functionality, while defining the codes of a contemporary style. Empowered Play reflects an approach to clothing shaped by evolving habits and the ongoing search for balance between performance and lifestyle.

Copyright 2026. All right reserved - Terms

Privacy Policy - Cookie Policy