The charm of school uniforms meets the relaxed and sophisticated spirit of luxury holidays: blending collegiate heritage with a rebellious mood, the Chateau Couture SS26 capsule reinterprets the aesthetic of the American schoolgirl through a contemporary lens.

The “Coastal Bloom” 2027 women’s collection introduces the brand’s aesthetic and fit expertise into the beachwear and resort segment

A new generation of products designed to adapt to different uses and body types

Founded by Rihanna, Savage X Fenty operates within the mid-market segment of the intimates industry, combining broad product accessibility with an emphasis on visual variety and extended sizing. 

Three approaches to thermoregulation, support, and breathable construction

A summer wardrobe defined by lightweight fabrics and relaxed silhouettes

The United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman… six dynamic markets united by one key trend: the emergence of a young, discerning, and digitally connected female consumer eager to invest in quality. 

Aged between 45 and 65, more than 42 million women in the United States and around 4 million in Canada hold remarkable influence across fashion and lingerie, forming one of the most powerful and discerning consumer demographics in North America.

Founded in 1991, the brand reflects the long-term evolution of fit and comfort in modern lingerie.