Primadonna rethinks shapewear with a modular approach

In March 2026, Belgian brand PrimaDonna introduces Solutions, a new shapewear line that builds on its expertise in support while redefining the codes of the category. Moving away from the compression-driven logic historically associated with shapewear, this approach focuses on accompanying the body rather than constraining it.

At the core of the development is a strong emphasis on construction, comfort and materials. The pieces incorporate targeted support zones, designed to shape the silhouette without rigidity, offering a controlled balance between support and freedom of movement.

Designed to adapt to a variety of situations, the line covers a wide range of uses, from everyday wear to more fitted or occasion-driven silhouettes. This translates into a modular offer, allowing the desired effect to be adjusted depending on the moment, the outfit and individual needs.

Available from C to H cups, the range is built on a dedicated sizing system and features, among other elements, a 3D knit fabric combined with different levels of support, from light to more structured. This technical approach reflects a focus on precision in fit, in the service of comfort.

As the first expression of this new direction, the Nudda capsule brings together several product typologies, including a wireless minimizer bralette, a shaping bodysuit and various bottom styles. The collection is offered in three shades, light neutral, dark neutral and black, facilitating integration into the wardrobe.
With Solutions, Primadonna continues to develop an offering centered on functionality and adaptability, in line with evolving expectations where comfort, technicality and versatility are redefining contemporary shapewear.