Mey launches its first beach and resort collection

Mey has unveiled its first-ever beach and resort capsule collection for Spring/Summer 2027. Named “Coastal Bloom,” the new women’s line draws inspiration from the sea and coastal landscapes, combining a clean chic aesthetic with a refined approach to colors and materials.

The collection focuses on timeless, minimalist silhouettes designed to balance elegance and lightness through a commercially oriented assortment. Essential glam swimwear styles, available in solids and prints, are paired with lightweight cover-ups, positioning the looks within the understated luxury segment.

With this capsule launch, Mey extends its established style and fit codes into a new category within beach and resort apparel. All styles have been developed with a mix-and-match approach, allowing for greater flexibility in assortment planning and in-store merchandising. Unified sizing and optimized construction details are also intended to support retail performance.
The new beach and resort capsule collection will complement Mey’s year-round NOOS assortment, reinforcing the brand’s continuous presence at retail while introducing new product categories designed to strategically expand the offer.