Alta Czech, Republic

06 October 2026

Offering a spacious haven of serene elegance in a renowned spa town, this boutique brings to life and reinterprets a fascinating Art Deco setting where style becomes an extension of a woman’s inner world.

Located in the historic center of the spa town, Alta occupies a 19th-century building that once housed the city’s post office. Within this context, Tatjana Yakovleva has developed a store that reflects her own approach to style, built over time through instinct rather than strategy. Drawn from an early age to natural fabrics and garments defined by quality and restraint, she gradually translated this sensibility into a retail project, supported by a deep connection to the city she has called home since 2005.

Alta was not conceived as a conventional boutique, but as a place where aesthetics and personal expression could take shape. This approach remains visible today, in a space that feels composed and intentional, where each element contributes to a sense of balance rather than effect.

The boutique unfolds across two levels. On the ground floor, ready-to-wear collections are presented in an open, airy setting, where clean lines and soft tones emphasize clarity and ease. A mezzanine level introduces a more intimate atmosphere, dedicated to lingerie, sleepwear, swimwear and beachwear, allowing for a quieter and more focused experience.

Original architectural features structure the space. The central column, geometric window lines and the mezzanine’s iron balustrade with its wooden handrail create a subtle dialogue between heritage and refinement. These elements are complemented by softer touches, including sheer curtains, upholstered seating and diffused lighting, which bring warmth without disrupting the overall coherence.

The selection reflects the same discipline. Brands are chosen for their craftsmanship, identity and balance between quality and price positioning. French lingerie houses play a key role, their savoir-faire aligning naturally with the boutique’s understated elegance, alongside swim and resortwear labels that extend the offer with consistency.

Over time, Alta has grown through a loyal clientele and word of mouth, attracting women who value authenticity, discretion and a considered approach to style. The boutique maintains a clear position, where product, space and personal vision remain closely aligned.

We love the mezzanine railing with its fine metalwork and warm wooden handrail, adding a subtle decorative note while reinforcing the structure of the space.

Among the brands carried

Lingerie: Aubade, Chantelle, I.D. Sarrieri, Anita, Rosa Faia, Hanro, Armani, Marjolaine, Féraud
Swim / resortwear: Fabiana Filippi, Anita, Rosa Faia, Aubade, Maryan Mehlhorn

Retail area: 1,400 sq. ft.

No. of stores: 1 (Karlovy Vary)