The Best ofIntima & Swim Edit
LB Dessous, Austria
In the heart of Vienna’s most refined district, where heritage façades meet contemporary luxury, LB Dessous stands out as a signature destination providing customers with an experience which goes beyond the act of purchase.
Located just moments from the iconic St. Stephen’s Cathedral and surrounded by an array of internationally renowned fashion houses, LB Dessous benefits from an environment where culture and elegance naturally intertwine. This prestigious setting, long associated with luxury retail, provides the perfect backdrop for a concept that places equal emphasis on tradition and evolution. For decades the boutique has been dedicated to lingerie and swimwear, passing from one visionary managing director to another. Each chapter has left its mark, subtle transformations in design, and new perspectives layered onto an already rich foundation.
Today, owned by Alesja Prodan and run by Elena Barcellos, it emerges as the result of this ongoing dialogue between past and present. Inside, the atmosphere is both intimate and sophisticated. A harmonious palette of soft greige tones sets a calm, contemporary mood, while natural stone flooring and warm wood accents bring depth and tactility. Delicate gold details introduce a quiet sense of glamour, balanced by clean white elements that maintain brightness and clarity throughout the space.
The setting is designed not to overwhelm, but to enhance the collections and invite discovery. At the heart of the boutique lies a simple yet powerful philosophy: luxury should be experienced, not just seen. This approach is reflected in the carefully curated selection of international brands, but also in the way clients are welcomed and guided. The offer is deliberately diverse, designed to reflect a clientele that ranges from long-standing Viennese patrons to international visitors.
Including refined, timeless silhouettes as well as more expressive and sensual pieces, alongside lingerie and swimwear the boutique offers a complete summer wardrobe: silk garments that transition from day to evening, relaxed linen separates, and accessories that complement a lifestyle defined by travel and ease. Looking ahead, LB Dessous continues to evolve with intention, focusing on discovering new designers, nurturing relationships with established brands, maintaining a balance between innovation and timeless appeal.
We love the elegantly arched passageway inside the boutique reminiscent of a cathedral’s nave, intriguingly reproposed in the display niche.
Among the brands carried
Lingerie sets/Corsetry Atelier Bordelle, Carine Gilson, Eres, I.D. Sarrieri, Lise Charmel, Paladini, PrimaDonna Night/Loungewear Carine Gilson, Luna di Seta, Marjolaine, Olivia von Halle, Oscalito, Zimmerli Swimwear Eres, Fisico, Heidi Klein, Maryan Mehlhorn, Melissa Odabash, Raffaela D’Angelo, Watercult, Marysia Resortwear Alexandra Miro, Andres Otalora, Charo Ruiz Ibiza, Melissa Odabash, Waimari, Inasami
Retail area: 840 sq. ft.
Number of stores: 1 (Vienna)
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