The Best ofIntima & Swim Edit
Born from friendship as much as from creative instinct, Le Concept is the natural extension of a story that began on the island of La Réunion. Best friends turned business partners Margaux and Kalani had first launched an online-only clothing brand centered around a distinctive aesthetic: pieces designed to highlight the back, from elegant backless dresses to fluid open-back shirts. This signature identity laid the foundation for what would later become a much larger project. Their move to Bali marked a decisive turning point: in 2022 the duo chose to expand beyond digital and open a physical space in Canggu.
Le Concept boutique, spread across approximately 1076 square feet, reflects both their original intent and adaptability. Initially conceived as a minimalist environment built around polished concrete, the ambience allows the products themselves to stand out bringing vibrancy. The scale of the space quickly inspired them to go further. Beyond their own label, they introduced a wide selection of brands, transforming the boutique into a multi-faceted destination.
Today, the offer is deliberately eclectic: ready-to-wear, swimwear, sportswear, accessories, cosmetics, ceramics, and even lifestyle items such as board games or scooter helmets. Bold colors, suspended flowers, a striking gold surfboard, and a purple sofa punctuate the décor, creating a setting that feels both curated and playful.
The space now hosts not only the boutique but also a convivial area where wine, cocktails, and sandwiches are served, creating a lively meeting place and attracting a broader clientele. Once a month a clearance sale is organized on the outdoor patio. Margaux and Kalani remain deeply involved, present on-site, constantly reimagining the layout and fueling the boutique’s great energy. Combined with a close-knit team and a strong sense of spontaneity they have succeeded in standing out in a highly competitive environment… and are even getting ready to launch a new atelier for customized swimwear!
We love the flower piece on the ceiling with the suspended golden surf board, a surreal touch which sets the mood for discovery.
Among the brands carried
Swimwear / Resortwear Lamu Swim, Omray, Agwa, Kilau, Cosmic Palm, Ostrov, Sommer, Beach Bum, State of Georgia Night / Loungewear Nina des Criquets, Soleil Blanc Ready-to-wear / Accessories State of Georgia, Cin Cin, Maison Les Énervés, Jaonna, Soleil Blanc, Agwa, Bing Diaries, Milky Shell Sportswear Back Cartel Men Maison Les Énervés, Nanou.
Retail area: 1076 sq. ft.
Number of stores: 1 (Canggu, Bali)
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