After four years of steady growth, The Bra Shop has entered a new chapter with its move to 303 Main Street in downtown Worcester, Massachusetts.

In the heart of Trondheim stands a luminous boutique that transforms lingerie into a lifestyle; Nordic universe blending clean design, soft materials, and delicate attention to women's wellbeing.

In March 2025, Lace by Louise proudly opened its third boutique at the Shoppes at Zion Mall, located at 250 Red Cliffs Drive, Suite #7, in St. George, Utah.

Serving the Washington, D.C. metro area with two locations, Le Bustiere offers customers an empowering luxury experience in a warm, elegant, and above all judgment-free space. Stephanie Jacek looks for designers who understand structure, offer inclusive sizing, and share her passion for beauty and confidence through lingerie.

We are excited to share with you an exclusive video interview from our latest edition of The Best of Intima Awards. 

Larchmont’s trusted destination for expert bra fitting has a new name, Fit by Burke is now fitted.

Entering its 22nd year, Allure intimate Apparel now counts 6 upscale stores, two in each of the Milwaukee, Minneapolis and Dallas area communities. All of them are considered “one of a kind” but they definitely share what sets Allure apart: excellence under every aspect, truly impeccable bra fitting, and a range of product making it impossible to leave empty handed.