The Best of Intima Awards celebrates North American retail excellence

23 September 2025

On August 3rd, in the enchanting setting of New York’s Tribeca Rooftop, the exclusive event organized by Intima’s American magazine brought together the “best of the best” in lingerie from across the Atlantic.

This year, the “sky blue” dress code added a touch of originality and lightness, guiding guests through an emotional journey: from sunset cocktails on the rooftop, with breathtaking views of Manhattan’s skyline, to an elegant seated dinner under the glass dome.

True to the philosophy of Intima Group’s retail events – such as the Stelle Best Shop Awards – the selection recognized not only essential commercial results but also daily commitment, expertise, and the ability to create a meaningful customer experience.

A jury made up of 22 prestigious brands evaluated the boutiques: Anita, B.tempt’d, Chantelle, Commando, Cosabella, Elomi, Empreinte, Fantasie, Fit Fully Yours, Hanro, Le Mystère, Leonisa, Mey, Montelle, Natori, Oscalito, Panache, Samantha Chang, Simone Pérèle, Skarlett Blue, and Wacoal, with Maison Close, the sophisticated French label, joining for the first time this year.

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In total, across the USA and Canada, 232 nominees were selected, among which 43 finalists and 10 winners were revealed during the evening.
Emotional moments abounded as the winners took to the stage one after another, greeted by incredulous smiles, heartfelt tears, and moving embraces. A contagious energy culminated in an unexpected standing ovation for Francesca Spinetta, creator and director of the Best of Intima format.