The Best ofIntima & Swim Edit
22 January 2026
In Lendelede, a small town in West Flanders, Lingerie Ohlala stands out as a one of a kind destination. Located along a very busy regional route, the boutique attracts a clientele willing to travel to discover its vast space with refined architecture, where experience and advice are at the heart of the visit. Spread over 4,306 ft², the boutique is organized like a large, flowing plateau, with rounded contours and a soothing palette of whites, powdery pinks, and touches of gold.
Overall it evokes an elegant living room more than a classic boutique. In the center, large furniture with soft shapes structures the space without ever weighing it down. The collections do not impose themselves on the eye: they are revealed progressively, guided by the advice of the team.
This deliberate choice reflects the philosophy of the place, where the product is never conceived without guidance. Each customer is attended to by an expert and courteous assistant, who takes the time to observe, listen, and make suggestions with care. At the origin of the project is Lot Decock, heir to her family’s expertise, established over more than thirty years in the lingerie trade.
Long removed from this world, which she considered too functional, she reconsidered her position at the time of a first expansion carried out alongside her mother. Drawing strength from this transmission and a solid foundation, she dared to go further and created Ohlala. with her husband: a boutique of scale, conceived from the start as a place of advice and choice. The interior architecture supports this ambition.
The fitting rooms, true masterpieces of the concept, form a harmonious and enveloping ensemble. Spacious, bathed in carefully considered light, and equipped with large mirrors and comfortable seating, they establish a subdued, almost confidential atmosphere. Fitting becomes a special moment, fostering exchange and trust.
The offering covers a very wide spectrum of sizes and uses, for women as well as men, always with a constant emphasis on cut and fit. Around Lot Decock, a team of fifteen people, united and committed, embodies this human approach, which today defines the reputation of the boutique. Without seeking to expand rapidly, Lingerie Ohlala is moving forward with consistency, carried by word of mouth and guided by a clear vision: to remain a place where one feels welcomed, understood, and supported.
We love the fitting rooms, designed as true cocoons, where generous volumes, flattering light, and enveloping textiles turn fitting into a complete experience.
AMONG THE BRANDS OFFERED:
Corsetry/Lingerie Marie Jo, PrimaDonna, Chantelle, Lise Charmel, Aubade, Mey, Dacapo, Marlies Dekkers, Anita Elomi, Empreinte Day Lingerie Love Stories Nightwear/Loungewear Lords&Lilies, TwinSet, Alice et Maman Sport Anita, PrimaDonna Swimwear/Resortwear Marie Jo, PrimaDonna, Cyell, Sunflair, Anita, Rosa Faia, Kiwi, Banana Moon, Maryan Mehlhorn, Lidea, Charmline, Antigel, Nuria Ferrer Erotic Aubade , Lise Charmel , Chantelle
Retail Space: 4,306 sq. ft.
Number of Stores : 1 (Lendelede)
Online Store: www.lingerie-ohlala.be
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