Pasha, Saint Barthélemy

05 December 2025

Located in Gustavia, at the heart of the island, where luxury yachts dock, and style-savvy travelers seek both elegance and ease, Pasha St. Barths has firmly established itself as the go-to destination for refined menswear.

Behind this standout concept store is passionate founder David De Oliveira, joined in both life and business by his partner Olivier Genet. Together, they've crafted a world entirely devoted to men. What was the original idea behind this concept?

In David's own words: “To imagine a customer walking in completely undressed and leaving with a full, flawless wardrobe—for the beach, for sports, or a night out.”

Since opening in 2013, David's sharp eye and high standards have shaped a curated selection with a strong preference for European craftsmanship and French finesse.

Housed in a century-old, newly renovated Creole-style cottage, the boutique blends a timeless island spirit with modern aesthetics. Exposed beams, apothecary-style furniture, and warm-toned wooden floors create an atmosphere that is laid back, and effortlessly chic, the essence of St. Barths.

The interior has been designed for an immersive shopping experience, with collections organized by lifestyle: a spacious beachwear section, with swim trunks, cover-ups, and sunny accessories; a sport-chic corner, where performance meets style; and a men's grooming area, showcasing niche fragrances, high-end skincare, and even luxury toothpaste by LeBon!

One of the boutique's signature elements is the iconic SHB cap, designed by David and worn by celebrities, from Johnny Hallyday to Rihanna. For Pasha's 10th anniversary, a fresh logo was launched and now appears on exclusive caps, tees, and beach bags.

With a primarily American clientele, Pasha's complete and elevated wardrobe concept continues to earn loyalty and acclaim. While men remain the main focus, a newly added women's section features a refined selection of jewelry, swimwear, and pareos.

At Pasha St. Barths, customer experience is everything. Guests are greeted by name, guided without pressure, and always leave feeling seen and styled. David and Olivier continue to dream big: their aim is to expand, refine, and continue to grow Pasha as a discreet yet must-know-address on the island.

We love: the concept of a complete men's wardrobe delivered in a beautifully designed, island-chic space.

Among the brands offered
Underwear Le Slip Français Swimwear/ Resortwear Ron Dorff, Danward, Le Slip Français Ready-to-wear / Accessories / Wellbeing Ron Dorff, Danward, Le Slip Français, Bonastre, Gas, Le Vent à la Française, Sun Bum, Le Bon Socks Royalties Paris, Le Slip Français, Paregabbia (espadrilles), Danward (luxury flip flops) Sport Ron Dorff Pajamas Le Slip Français et Ron Dorff

Sales area: 270 sq ft.
Number of stores: 1 (Gustavia, St. Barths)
Online store: https://www.pasha-stbarth.com