The United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman… six dynamic markets united by one key trend: the emergence of a young, discerning, and digitally connected female consumer eager to invest in quality. 

With 77 years of craftsmanship and expertise in service of women, the brand is set to launch its new Bodies collection. We sat down with Emily Salaverria, Vice President of Sales North America, to find out more.

As lingerie continues its shift toward greater transparency, improved lightness, and sensory comfort, cotton is gradually reclaiming a place many thought it had lost.

The milestone follows more than two decades of operation in the lingerie and sexual wellness sectors.