The Best ofIntima & Swim Edit
06 January 2026
The London-based lingerie and sexual wellness company will mark its 25th year in operation in 2026. Founded in 2001, Coco de Mer operates across lingerie, accessories, and sexual wellness categories. The business works through a combination of retail, wholesale, and collaborative projects within the fashion and lifestyle sectors.
Lucy Litwack has served as chief executive since 2013. A management buyout of the company took place in 2017. In its public materials, the company has cited participation in advocacy-related initiatives, including campaigns addressing female genital mutilation (FGM).
The anniversary is expected to be acknowledged through product releases and industry-facing activities in 2026, coinciding with broader shifts in the global lingerie and sexual wellness markets since the early 2000s.
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