The Best ofIntima & Swim Edit
Narico, Japan
19 March 2026
Beneath the fluttering cherry blossoms along the Meguro River, a hidden gem quietly beckons. With its serene atmosphere and deeply personal service, this petite boutique turns the act of trying on lingerie into an artful ritual.
Crossing the threshold, customers are met with a charming elegant space. Warm wooden floors, a mosaic ceiling, soft-hued furniture, and carefully sourced vintage accents create a world that feels both inviting and quietly sophisticated. Sunlight filters through the windows, catching on delicate lace and textures, lending the space a gentle, almost playful energy.
Every corner is considered, every object chosen to make visitors feel seen, at ease, and inspired. Despite measuring only 323 square feet the store boasts two fitting rooms, providing clients the choice to share fittings with a friend or to do so in complete solitude. Even the front door, adorned with wrought iron brought from Kyoto, reflects the founder’s discerning eye and love for craftsmanship.
After spending over two decades assisting clients for a major brand, Misa Narita took a leap into independence, encouraged by close friends and loyal patrons. Her dedication to lingerie and to helping women feel confident and cared for has earned her the affectionate nickname the “ goddess of breasts .” She is celebrated locally for her graceful manners, sharp memory, and the care she takes to record every detail: purchases, sizes, preferences, and even small conversations that reveal a client's desires.These notes become a blueprint for follow-up, ensuring every visit feels intentional and truly personal. Many clients describe their experience with Misa as transformative. A fitting here doesn't just mean adjusting straps or bands; it shifts how women perceive their own comfort, style, and relationship with their bodies. The collection mirrors this philosophy.
Each piece is selected for its elegance, comfort, and the ability to become an essential part of a functional yet beautiful personal wardrobe. Women from all over Japan are drawn to the boutique for its precise fittings and its thoughtful devotion to celebrating every woman’s individual shape and style.
For regulars, it has become a lingerie retreat, a place to discover, reflect, and reconnect with oneself. As the boutique nears its 20th anniversary, Misa is already exploring regional pop-ups and perhaps an exclusive signature line, natural extensions of a practice rooted in care, curiosity, and a love of her craft.
We love: the presence of two fitting rooms in such a compact space, a rare and considered choice that places client comfort and experience at the heart of every visit.
Among the brands offered
Lingerie sets: Premier, Dolce Fiora, Due Perle Plus sizes: Chasney Beauty, Premier, Dolce Fiora, Due Perle Outer innerwear: Chasney Beauty, Premier, Sarda, Maison Close, Scandals, Marie Jo, Dolce Fiora, Aubade, Cosabella Erotic lingerie: Maison Close, Aubade Men: Waxx, Aubade
Sales Area: 323 sq. feet
Number of stores: 1 (Tokyo, Japan)
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