Long confined to the private sphere, the women's lingerie market in Africa is now undergoing a multi-speed transformation. Caught between deeply rooted traditions and a growing appetite for modernity, women’s underwear is not just a story of style: it reflects the social, economic, and cultural shifts of a diverse and evolving continent.

Renowned for her expertise in luxury bodywear and textile innovation, Founder of London Couture Expert Nichole de Carle has become a key voice in the evolution of performance fashion. As the curator of the newly launched Bodywear section at Performance Days shows in Munich, Portland, and Shanghai, she shares her insight into the trends, materials, and technologies shaping the future of the industry.