It was in 1993 that architecture and design student Christopher St. James first opened his boutique in downtown San Diego. Three years later, he made the decision to relocate to Beverley Hills, a new, high profile location that would allow his luxury intimates store to flourish.

Taken over by a team of industry leaders, eager to re-launch the brand internationally.

Sycamore, a private equity firm, is purchasing a 55% interest in Victoria’s Secret; L Brands will retain a 45% stake.

Through the new, original and decidedly emotional, brand  film "Beyond Gravity", Empreinte takes the floor to affirm the brand's values and will also support a large-scale international media campaign ... all with with style and passion.

"The creativity, excitement, and experience that independent specialty retailers bring to lingerie consumers is second to none, and enables our brands to be presented in their best light."

On February 4th, 2020, at NYC’s elegant Cipriani 42nd Street, emceed by none other than music icon Nona Hendryx, this year’s Femmy Awards were nothing but spectacular.