Circulating its products across latin America and the U.S., brazilian brand Live! is a well-rounded bodywear connoisseur. Following the success of its swimwear performance in the U.S., which currently accounts for 40% of their sales in the region, this year live! Is set to introduce a new line of intimate apparel, which the brand ensures will perfectly complement its existing permanent bodywear offer.

In an unexpected and interesting turn of trends digital retailers are increasingly opening physical stores. We explored why this is and looked at a concrete example through our interview with thirdlove CEO Heidi Zak.

In our latest edition of the BBA retail survey, the Best of Intima noticed a name which came out strongly in retailers’ comments. We thought it was worth following through, to give stores a proper introduction to the brand.

The Best of Intima brings to you Part Three of its Call to Action survey, as always keeping its finger on the pulse of business trends in the intimate apparel industry.

Aubade discloses its latest exclusive collaboration. For F/W 2021-22, the celebrated corsetier is partnering its know-how with the creative heritage of another iconic French maison: Karl Lagerfeld. The two brands were inspired by their mutual passions for photography, elegance and irreverence, and have given shape to the capsule collection KARL LAGERFELD X AUBADE.

The Best of Intima editorial team is in constant connection with independent boutiques to efficiently monitor their activity.

From digital innovation and rising globalization to changes in consumer spending habits, there’s no doubt that the fashion industry and all of its segments are undergoing seismic shifts. At the turn of the millenium, we watched as retailers rushed to put up websites – but could we have imagined that less than two decades later, the business model would reverse?