Palais du Maillot, Monaco

15 December 2025

On the famous Larvotto Beach, a prime spot of Monégasque dolce vita, this iconic boutique-café perfectly embodies the Principality’s art of living, blending fashion and lifestyle.

A golden sandy beach borders a crystalline sea, reflecting Monte-Carlo's urban skyline with pride. The bustling metropolis contrasts with this tranquil haven, suspended between sea and land.

In this corner of the French Riviera, everyday luxury shapes one of the world's most enviable lifestyles. Just steps away are the Grimaldi Forum, the Japanese Garden, the panoramic promenade, and the brand-new Mareterra district, built on the sea with its marina, residences, resorts, and prestigious beach clubs.

The area is punctuated by works of art, fountains, and impeccably maintained green spaces.

Larvotto holds a special place in the hearts of Monégasques. They enjoy the many amenities of this seaside complex, from fitness and spa facilities to shopping, dining, and casual lunches, all in a meticulously curated setting that is perfect for a relaxing break or an hour of sport.

It was here that Patrizia Pelassy, after a long career at SBM, the legendary Société des Bains de Mer and a cornerstone of Monaco's hospitality and luxury, transformed a simple beach boutique into a unique concept store in 2008.

It seamlessly blends fashion with gourmet experiences and is designed as an open space that naturally extends onto the beach in summer, removing any barrier between indoors and outdoors.

Its airy, light-filled layout features light wood, bamboo, and golden accents. In this cosmopolitan décor, chic yet relaxed, the mix of brands reflects Patrizia's taste: Luli Fama, Bond-Eye, Banana Moon, PHO Firenze, and for men, the essential MC2 Saint Barth.

These favorites are complemented by stylish accessories, beach towels, and Monaco-branded sports bottles. The experience continues in the adjoining café, where visitors can enjoy an espresso, a salad, or fresh fruit juice, fully immersed in the carefree spirit of summer. Among the highly international local clientele, it's not uncommon to spot a familiar face relaxing under the shade of a parasol.

We love the large golden plaque that lights up the ceiling, the seamless flow between indoors and outdoors, and the boutique-café concept.

Among the Brands Offered:
Swimwear / Resortwear Max Mara, Luli Fama, Seafolly, Banana Moon, Bond-Eye, Freya, Fantasie, Calarena Ready-to-Wear / Accessories PHO Firenze, Max Mara, Pep's, Seven, Anna Seravalli, Banana Moon, Freeman, Hipanema, Quiksilver, Alex Max, Oakwood, Tongasoa (Malagasy bags) Shoes Moda Positano, Hipanema Men Antony Morato, Fil Noir, Quiksilver, MC2 Saint Barth

Retail space: 1,615 square feet
Number of locations: 1 (Monte-Carlo)
Photo credit: Océane Sbraggia