Lisca to launch in North America

09 December 2025

As Lisca celebrates its 70th anniversary, the European lingerie brand is preparing to make its entry into the North American market, set to begin in Fall 2025.

Driving this expansion is Luka Južna, CEO of Lisca, who stated, “We are committed to covering all aspects of a successful market entry: thorough market analysis, clear brand positioning, robust logistics, strong partner alignment, and an uncompromising focus on customer experience.”

As a well-established brand with decades of history in Europe, Lisca will be launching with a curated selection of its core collections.

Operations will follow a partner-driven model, relying on APM Agency and working closely with selected retail and distribution channels.