The Best ofIntima & Swim Edit
Bond-eye Refining the model, expanding the scope
Steve Philpott, Founder and CEO of Bond-Eye Australia, on restructuring the business, rebalancing wholesale and direct channels, and building a broader lifestyle proposition anchored in fabric innovation.
As Bond-Eye Australia enters a pivotal new chapter, Steve Philpott shares the thinking behind the company’s next phase and the choices being made to support sustainable, long-term growth.
The conversation explores a sharper focus on bond-eye and Sea Level, the search for strategic partners who can bring more than capital, and the growing role of physical retail as a way to strengthen consumer engagement and brand visibility. Philpott also discusses opportunities in premium travel destinations, the evolution of the collections beyond their traditional categories, and the importance of maintaining a distinctive identity in an increasingly competitive market.
From new developments around bond-eye’s signature Crinkle to changing consumer expectations around sustainability, values and experiences, the interview offers an insight into how the Australian company is preparing for the future while staying true to what has made its brands distinctive.
Discover the full interview in the latest issue of The Best of Intima, available in print and digital editions.
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