An entry into a new category, and a strategic shift in distribution

Beneath the fluttering cherry blossoms along the Meguro River, a hidden gem quietly beckons. With its serene atmosphere and deeply personal service, this petite boutique turns the act of trying on lingerie into an artful ritual.

Developed by Eurojersey around its Sensitive Fabrics, in collaboration with The Lycra Company, the new concept explores sportswear beyond pure performance, aligning it with the needs and rhythms of everyday life.

After four years of steady growth, The Bra Shop has entered a new chapter with its move to 303 Main Street in downtown Worcester, Massachusetts.

In the heart of Trondheim stands a luminous boutique that transforms lingerie into a lifestyle; Nordic universe blending clean design, soft materials, and delicate attention to women's wellbeing.