Wood Underwear aims to offer men more choice when it comes to underwear in a way that is both accessible and approachable. This alliance will enhance the retailer’s experience and strengthen the Wood brand in the market. Meta-Brands, based in Montreal, is an experienced national distributor. They have been the Canadian branch of major American and European brands for decades. With offices and warehouses in Canada, stores will now have local shipping, customer service, marketing and a local ‘go to’ for other services and support.
Terresa Zimmerman, founder of Wood Underwear has stated that ,”I’m excited about being able to strengthen the Wood offering to our existing stores and expanding our brand in Canada more directly.”
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