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Business

Simone Pérèle Turns 70

22/03/2018

70 years ago, a young, passionate and talented corset maker pursued her dream.



Her vision was to create lingerie in order to make women feel both comfortable and beautiful. Seven decades later, the brand is celebrating a very big birthday indeed! To celebrate this legacy, they have created a collection inspired by Simone Pérèle’s debut into the world of French corsetry, fittingly named ‘‘1948’’. Going back to Simone’s understanding of the silhouette and women’s relationship between lingerie and her body, we find satin and lace on a backdrop of embroidery with a dramatic bustier as the collection’s centerpiece. What better way to celebrate than with lingerie?

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