The Movember Foundation has become well known in recent years, encouraging men to stop shaving for the month of November in order to raise funds and awareness for men’s health. SAXX, as a leading men’s brand, is lauded for its legendary support, and stays true to its reputation as it partners with Movember for their first-ever Undie Run.
Whilst this is the fourth year that SAXX has supported the Movember, it is the first that will see men take to the streets and run 2km in their limited-edition SAXX underwear for the charity. Runs are scheduled to take place in both Toronto and Vancouver, with SAXX providing underwear and a pop-up stall for those runners who are wowed by SAXX’s legendary comfort and support during their run.
The event will be followed by an ‘Après-Run’ party where runners and supporters alike can warm up and replenish with food and drink, and in classic SAXX style, the video above has been released to promote the event!
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In addition to these events, SAXX is supporting Movember throughout the month by offering a Movember specific pair of briefs in the brand’s best-selling everyday style, the Vibe, featuring a barbershop print. For every limited-edition pair sold, $2 will be donated to the Movember Foundation to help continue the funding of critical men’s health research.
