As of 1 April 2022, Ruth Farrell has been named General Manager for Eastman’s Textiles Business. Specialised in marketing, branding and developing new products, her passion lies in sustainability, and she believes that partner collaboration in the textiles industry can deliver exciting innovations while improving environmental footprints. Her motto at Naia is to make sustainable fashion accessible to all. “Ruth’s passion and tireless energy for Naia has led to growth, strong value chain partnerships and increased brand awareness. It’s with great pleasure that we promote Ruth, whose inspiring leadership has been recognised during her time at Eastman,” said Burt Capel, President of Fibers for Eastman.
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