Swim week is in full swing and The Best of Swim is in the midst of all of the action.This year we embarked on a brand new partnership with Miami SwimShow and of course continued our long-standing partnership with Hammock! Read on to find out about the highlights of Swim Week 2017.
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Miami SwimShow
This year is a big year for Miami SwimShow as they are celebrating their 35th anniversary! On the first day of the fair, we celebrated this big birthday in style with a happy hour, complete with cake.
Miami SwimShow, stretching over an enormous 240,000 sq.ft., is the biggest show during Swim Week. Swim’s most iconic brands were in attendance this year including Guess, Lise Charmel, Heidi Klum Swim, Body Glove, OndadeMar and Despi. We also had the opportunity to check out the Trimera Brands’ newest addition: Sea and Her!
HAMMOCK & CABANA
Hammock and Cabana have a very different vibe. They offer something different to their audience. Cabana had a very relaxed atmosphere with booths that were all of similar sizes, however, despite this chilled out feel, the fair was actually very busy with many brands writing orders.
Hammock
In terms of concept, Hammock is extremely forward thinking. Brand’s have the option of displaying their collections in one of their iconic ocean-view suites, allow brands to truly imprint their DNA on a space for the duration of the fair.
