Marie Jo launches swimwear collection

Business

05/04/2018

After PrimaDonna, that presented its swimwear collection in 2014, it’s now Marie Jo’s turn! To celebrate the launch of beachwear, a spectacular event was organized in a luxurious spa in Amsterdam.

To present its very first swimwear collection, launched for Spring / Summer 2018, Marie Jo, the brand of the Belgian Group Van de Velde, paid tribute to timeless style icons such as Romy Schneider, Catherine Deneuve and Grace Kelly – strong and inspiring women, who share a point in common with the five muses and ambassadors of Marie Jo, who in turn hail from Belgium, the Netherlands, Germany and Switzerland and are: Paulien Riemis, Yara Michels, Lena Lademann, Karen Fleischmann and Julia Mosig. The launch event took place in a luxurious spa in Amsterdam attended by 100 #everydayheroines invited for the occasion. “Buying a home, children, professional career: Ready for the big step?”, this was the theme of the event led by the ambassadors of Marie Jo Swim, who presented the “daily heroines” that all wore a swimsuit from this first collection. They recounted their life experience and the moment they made the “big jump”!