The Best ofIntima & Swim Edit
At Le Bon Marché Rive Gauche, the historic Parisian department store, buying patterns observed in recent years suggest a deeper evolution: swimwear is increasingly part of an expanded universe in which lingerie, resortwear, ready-to-wear and accessories interact throughout the year.
Customers themselves seem to be moving away from a category-led mindset toward a use-led one, seeking pieces that can accompany different moments of life, with growing attention to comfort, versatility, durability and style.
This evolution is also reshaping the perception of premium. Price alone is no longer a marker of value: product quality, longevity, brand identity and the experience offered are becoming decisive.
In INTIMA, the French trade magazine, Laura Receveur, Buying Director for Lingerie, Swimwear and Children’s at Le Bon Marché, examines these transformations and shares her view of what customers are looking for today — and what may allow brands to preserve their desirability tomorrow.
The full interview is available in French and Italian.
Read the full interview in French on Intima
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