Villa Rochelle, Saudi Arabia

22 April 2026

Discover a villa transformed into a haven of refinement, where each visit feels like a customized experience.

Nestled in the elegant Al Yasmeen district of Riyadh, Villa Rochelle immediately stands out with its concept: a boutique designed like a home, offering clients an intimate and refined experience, far from the hustle and bustle of traditional shopping centers.

This unique setting offers customers a sanctuary where luxury meets warm hospitality and the expertise of a family immersed in lingerie and fashion for over half a century. Behind the façade of a villa lies a 5,920 ft² space designed to invite exploration.

Natural light pours in, blending with soft lighting that bathes every corner in a calming atmosphere. Neutral tones, clean lines, and elegant details create a décor that is both modern and timeless, allowing each product to be showcased without ostentation, in a setting crafted to delight the senses. The fluid layout guides visitors on a natural journey, letting them move effortlessly from one world to another.

The originality of Villa Rochelle lies as much in its aesthetic as in its spirit. Here, the client is first and foremost a guest. Everything is designed to make her feel at home, to enjoy an intimate, almost confidential experience, taking the time to choose, try, and dream. The clientele reflects this ethos: women of taste, discerning, and appreciative of quality and elegance.

Many come for the bespoke service, particularly brides-to-be who find exclusive guidance here. But the villa also attracts those looking to enrich their intimate wardrobe with exceptional pieces, as well as men seeking refined items in a dedicated space. While the boutique’s success rests on a carefully curated selection, it is equally built on a guiding philosophy: turning shopping into a memorable experience.

Each visit is personalized with attentive listening, expert guidance, and thoughtful presentation. The team of eight cultivates close relationships, emphasizing care and attention to detail. This particular approach fosters lasting bonds, encouraging clients to return not only to shop but to enjoy a truly pleasurable experience.

Since opening in 2024, Villa Rochelle has quickly made its mark on the Saudi capital, combining family heritage with an international vision to offer a new approach to lingerie: subtle, refined, and deeply personalized. The boutique has proven a success, attracting clients who seek distinction and cementing its place as a must-visit destination for intimate luxury in the Middle East.

We love the concept of a “lingerie temple,” providing Saudi women with a rare space to enjoy their fittings in complete freedom.

AMONG THE BRANDS OFFERED
Corsetry/lingerie sets Simone Pérèle, Lise Charmel, PrimaDonna, Commando, Bordelle Nightwear/Loungewear Marjolaine, Hanro, Eberjey, Derek Rose, Missoni Swimwear/Resortwear PrimaDonna, Lise Charmel Accessories Fashion Forms Menswear Armani, Derek Rose, Hanro, Eberjey

Sales Area 5,920 sq. ft
Number of Stores 1 (Riyadh)
Online Store www.villarochelle.com