The Rack Shack now in Manhattan

This past year has been full of excitement for The Rack Shack, with the opening of its second boutique, in Manhattan’s Hell’s Kitchen. Laura Henny (winner of BOI’s Choice Award in 2024) said “When my landlord  told me he had a space opening up in Manhattan I brushed it off at first. 

When he followed up a few months later and showed me the space, I fell in love and started dreaming. I’ve always wanted to expand, this was just too good to be true!” Following a soft launch and a full-on party with exceptional performances by the staff themselves, the boutique is proving to be a true wondrous adventure. Located at 525 West 45th Street, tucked between the famous LaDuca dance shoe store and the wardrobe union, it brings in a steady stream of costume designers and professional dancers and has even caught the attention of TV producers.

Rachel, whose Brooklyn store has for years been a reference for the entire community, feels the new boutique has been welcomed with open arms; they are seeing a beautiful mix of neighborhood regulars, daily commuters, and destination shoppers. But what’s been extra special she says is the response from tourists: “We get so many visitors who don’t have a proper bra-fitting store, or a safe space for the LGBTQ+ community, in their home towns. They’ve heard about us online and are excited that we’re so close to Broadway or their Midtown hotels.” And we are excited to