Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Retail

Sweetest Sins revamped with style

19 May 2023

Angela Courtney had been thinking of expanding her business for some time. Faced with the choice of opening a second location or expanding the existing one, she opted for the latter.

With a strong following in Red Bank (NJ), when Covid restrictions were lifted, she was ready at the starting block with a brand-new location in the making just two doors down. The guiding words for this new 2022 venture were light, space and ease. The 1200 sq ft boutique welcomes customers with a palette of warm blush tones and gold completed by a light wood flooring. Gone is the built-in cabinetry, replaced by displays in a bright open setting. The storage area has undergone a significant upgrade, now even more efficient and organized for bra fitters to easily access products. Customers love the new user-friendly vibe, the custom-made furniture, the glass shelving, the feminine couch… and of course the amazing selection of intimates and loungewear for which Sweetest Sins has become so well known in the area over the years.  The mayor and council members were present for the grand opening and ribbon cutting in July 2022 which was followed by a 13th anniversary and opening party in October. With a recent influx of residents from New York, Sweetest Sins has increased its customer base, adding new faces to the long-time regulars. Private parties with friends and family are popular among the clientele who can enjoy bubblies and hors d’oeuvres while shopping while there are also plans to bring back the ever-popular annual spring fashion show… for everyone to indulge in Sweetest Sins! 

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