Miraclesuit: The Architecture of Support

As swimwear increasingly overlaps with bodywear and everyday dressing, support itself is evolving into something more fluid, integrated and wearable.

For decades, Miraclesuit has built its identity around shaping expertise and technical construction. Today, however, the conversation around support is becoming less about visible control and more about movement, comfort and adaptability.

In our latest issue, Susan DeMusis, President of Miracle Brands, discusses how the company is expanding across categories while maintaining its long-standing focus on fit and performance.

The evolution is particularly visible in the growing demand for softer shaping solutions, breathable fabrics and garments designed to move naturally with the body rather than constrain it.

At the same time, changing consumer expectations are reshaping the broader market itself. Women increasingly seek pieces that combine aesthetics with wearability, while expecting brands to address a wider range of lifestyles, silhouettes and moments of use.

The conversation also touches on the growing importance of authenticity in an environment increasingly saturated with social media content and AI-generated imagery — reinforcing the value of real women, real wearability and genuine customer connection.

An interesting perspective on how support is evolving from technical function toward a more integrated vision of modern dressing.

Read the full interview inside The Best of Swim SS27.