The Best ofIntima & Swim Edit
The Lycra Company, known for its innovative fibers and technology solutions for apparel and personal care, has appointed Melissa Riggs as Chief Marketing Officer (CMO).
With over 20 years of experience in consumer goods and apparel marketing, Riggs previously served as Head of Marketing for North America. Based at the company’s headquarters in Wilmington, Delaware, she will oversee global marketing strategy and report directly to CEO Gary Smith.
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