Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Branded Spotlight

Leonisa shapes it up for 2024!

14 March 2024

The winners of the US Shapewear category in the past two editions of BOI's Best Boutique Brand Awards present their best-selling pieces for a beautifully sculpted body.

Colombian brand Leonisa has over 60 years of experience in creating intimate apparel, constantly evolving year after year to create cutting-edge garments using the latest technology. Ever since they created their first bra, designed and manufactured in Colombia, Leonisa has been committed to becoming the #1 underwear brand in Latin America while expanding to the US and beyond. Despite the brand’s global success, every piece they create is still made in-house in Colombia so the brand can maintain complete quality control. At the latest edition of the BBAs they were again voted no.1 brand for shapewear in the United States, so let's find out what items make their offer so successful in this category.

In recent years, the brand’s specialty DuraFit fabric has come to the forefront. It’s a super-soft material that’s stretchy, airy, and can provide different levels of compression depending on the garment it’s used in. The versatility of DuraFit shines through in pieces such as Leonisa’s Total Smooth Body Shaper, a step-in body shaper with double-layered fabric to sculpt the torso and single-layered fabric in the short bottom for shaping and chafe prevention. Another bestselling DuraFit item is the SmartCore Body Shaper with a classic panty style bottom that also hides under clothes. 

Leonisa’s SmartShape Bodysuit is a full-coverage piece made of the brand’s signature SkinFuse fabric for moderate compression to shape the torso and thighs. This shaper makes use of targeted compression technology to shape the tummy and waist, and lighter fabric in the back for a butt-lifting design without flattening. For full-leg smoothing, Leonisa’s Invisible High-Waist Capri is made of their signature SkinFuse technology for super comfy compression that smooths out the legs all the way down to mid-calf. It’s seamless, invisible under clothes, and has a natural butt-lifting effect in the back. Leonisa also has a bestselling Extra High Waisted Shaper Short made of soft flex fabric and lined in the brand’s signature PowerSlim  fabric for firm compression to sculpt the whole torso. The short bottom shapes thighs and stops chafing in its tracks, plus it has a no-show, seamless design. 

Every year, leggings grow in popularity, with more and more people choosing these comfortable styles instead of jeans or slacks. Leonisa’s Extra High-Waisted Legging is more than meets the eye. Its waistband sits right below the bra and the torso is lined in PowerSlim for firm, sculpting compression. The soft flex fabric on the outside of the legging comfortably shapes the legs all the way down. And of course we just have to mention Leonisa’s bestselling High Profile bra designed with soft, supportive cups and high coverage that smooths the back and sides; this favorite is lined in the brand’s signature PowerSlim fabric for compression and a perfect fit. Celebrating diversity the Colombian brand is committed to ever expanding their shades of nude. In 2024, they’ve released a dark brown color that flawlessly blends in with deeper skin tones, while their offering also includes a golden beige hue that shines on skin with gold undertones. 

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