Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

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Retail

Le Boudoir, Los Angeles: Where Lingerie Retail Becomes a Cultural Space

07 April 2026

A curated mix of independent brands, vintage pieces, and in-house creations shaping a community-led retail experience in Echo Park

Le Boudoir, founded in 2022 by Clémence Parienté Lorenzetti, has developed a distinctive positioning within the Los Angeles retail landscape. Located in Echo Park, the store brings together independent lingerie brands, vintage pieces, and a selection of books and personal objects, creating a space that extends beyond traditional retail.

Designed as a place to spend time as much as to shop, the boutique reflects a broader shift toward experiential formats. This approach has contributed to its growing visibility within creative circles, with visits from figures such as Addison Rae, Emma Chamberlain, and Lorde, while maintaining a strong local clientele.


The product mix combines established and niche labels such as Yasmine Eslami, Cadolle, Fleur du Mal, Miss Crofton, Pretties, Cuccia, and Poppy, alongside a curated vintage selection. This assortment strategy emphasizes exclusivity through limited sourcing and carefully selected brands.

In parallel, Clémence Parienté Lorenzetti develops an in-house line of panties, produced locally in Los Angeles using deadstock fabrics. Handmade and available in both 100% cotton and 100% silk, the collection reflects the boutique’s commitment to small-scale production and responsible sourcing. The line is also distributed on a wholesale basis in selected international stores.

The concept continues to evolve through product extensions and potential retail expansion, while maintaining a curated and community-driven identity.

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