Journelle launches in the United Kingdom and Ireland

Journelle, the New York–based modern lingerie company, is officially launching sales in the United Kingdom and Ireland with APM Agency as its exclusive partner, introducing a design-driven proposition within the premium lingerie segment.

The range spans Journelle’s iconic collections, high-quality everyday essentials, refined lace lingerie, and luxurious silk and modal pieces. Each style is developed with a clear intent: to offer retailers strong margin potential, seasonless relevance, and a clearly defined premium positioning within the lingerie department.

Commenting on the launch in the UK and Ireland, David Finlayson, Director of APM Agency, said:
“Journelle fills a very clear gap in the UK and Irish markets. It offers a rare combination of sophisticated design, everyday wearability, and genuine inclusivity. From a retail perspective, it is a brand that makes strong commercial sense.” He continued: “What truly stands out is the strength of the offer. The collections are thoughtfully developed, have seasonless appeal, and are extremely well positioned for premium lingerie departments. We see strong potential both in department stores and in high-quality independent boutiques.”