Italian Resortwear Arrives in Miami

Presented within the Italian Riviera pavilion at Cabana, the participating brands will highlight different interpretations of Made in Italy beachwear, from refined fabric development and elevated fit to artisanal details, sophisticated color palettes and an effortless sense of elegance deeply rooted in Mediterranean culture.

More than a traditional trade show presence, the initiative reflects the growing importance of experiential storytelling within the swim and resortwear market. Alongside the collections presented at Cabana, the program will also include a dedicated Swim & Resort Runway Show hosted at the Mondrian Hotel in Miami Beach, reinforcing the increasingly lifestyle-driven dimension of Miami Swim Week.

As the boundaries between swimwear, fashion, travel and hospitality continue to blur, Italian brands remain particularly well positioned within this evolution. Their strength lies not only in aesthetic appeal, but also in the ability to combine product expertise, emotional desirability and a broader vision of contemporary resort living.

In a market increasingly driven by atmosphere, identity and experience, the Italian presence in Miami once again highlights how resortwear today extends far beyond the beach itself.

The initiative is supported by the Italian Ministry of Foreign Affairs and International Cooperation, ITA – Italian Trade Agency and Opportunitaly.

Participating brands include Silvia Gnecchi, Toujours, ViaMailBag, Barbieri, Bikinville, BYE Firenze, Carolina Galan, Chio Di Stefania D, Collanine Colorate, Isa Belle, Isabel Beachwear, Le Daf, Maria La Rosa, Mirabiliae, NØM, Pier Sicilia, Piero Massaro, Ploumanac’h, Positano Couture, Post&Co, Queen Moda Positano, Raffaela D’Angelo and Selia Richwood Milano.

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