Hats off to Filly Rose

Having opened her boutique in the most turbulent of times for the industry, Libby Basile has every reason to be proud of herself! Madison’s Filly Rose Bra Fitting Studio celebrated its 3rd anniversary in February 2024 and after sharing the stores’ accomplishment with customers and neighbourhood alike Libby is looking to consolidate her business even further especially in the beachwear segment. The by-appointment-only intimate studio in an upscale residential area quickly won over the trust of beautiful lingerie lovers rewarding Libby for her expertise, commitment and dedication. Her secret? “I think the personal aspect, getting to know my customers and making real connections with them has been the best thing...  Word of mouth has been a huge factor in business growth,” she comments. That said, she is also well known for being extremely present on Instagram, as well as keeping an informative blog, another element at the heart of her success. For the boutique which in 2022 was finalist at the Intima Awards in the Best Newcomer category 2024 will see new developments on multiple fronts…. a brand new website to make online shopping easier and the introduction of swimwear fittings “I am located in a beach town and swimwear is in big demand. I'm excited to find more ways to serve the community through empowering garments that fit well and make them feel great!” 

Sales area: 250 sq.ft.

Among the brands offered

Lingerie sets: Chantelle, Skarlett Blue, Evelyn & Bobbie, Natori, Kilo Brava, Cosabella, Freedom Underwear, Clo Intino, Else Lingerie .    
Credit: photo by Nikki Estephan