Goldie & Lulu: A New Star Is Born

After many years at Easton International, what inspired you to launch your own agency, and how did that experience shape Goldie & Lulu?

It felt like a natural evolution. We had the privilege of working with Russ Klein at Easton International, (ed. Andrea for 10 years and Linda for 15). As Russ began stepping back after 45 incredible years leading the agency, it created the perfect moment to build something new. Goldie & Lulu gives us the opportunity to bring a more distinct, female-led perspective to the lingerie and legwear brands we’ve represented for years, while staying rooted in the discipline, professionalism, and trust we’ve developed. Having worked in all different aspects of the fashion world: retail buying for major department and specialty store chains; off price buying and as national sales manager for a leading intimates brand and private label development, we bring a grounded understanding of both the manufacturing world and the retail world of the independents and the key stores that help inform our decisions. 

Goldie & Lulu is such a distinctive name. Where did it come from, and how does it represent your personality and vision?

They are our grandmothers’ names! (ed. Goldie is Andrea’s grandmother’s name, and Lulu is Linda’s.) So the agency is literally built upon the spirit of strong women who came before us.  The fish-and-pearl motif expresses who we are: Andrea has always loved fish imagery, making the Goldfish the perfect symbol. The word Lulu means Pearl which inspired the pearls/bubbles in the logo. Our gold-and-soft-pink palette reflects what we believe modern femininity is today: elegant, powerful, confident, and timeless. Ultimately, the name Goldie & Lulu is a tribute to the women whose strength, resilience, intelligence, and beauty inspire everything we do.   What better way to launch a new lingerie agency than dedicating it to the fierceness of strong women, past and present.   

Based on your experience, what does it take for a lingerie brand to succeed in North America today?

The US market is demanding, but brands can absolutely thrive if they bring: Outstanding product with a clear point of view at a fair price; A willingness to understand the American consumer, and adapt sizing, design, and merchandising if needed; Operational excellence, meaning inventory availability, reliable shipping, and strong financial infrastructure. If those elements are in place, there is absolutely room to build meaningful, sustainable growth.

Which brands are currently part of the Goldie & Lulu portfolio, and what’s next?

Many of the brands we represent are women-owned and women-driven, like Dita Von Teese, Naturana, and Sainted Sisters, while others such as Louisa Bracq, Conturelle and Calida bring decades of heritage and craftsmanship. Our current portfolio includes: Calida (Switzerland), Gossard, Berlei, Pretty Polly (UK), Louisa Bracq (France), Conturelle and Naturana (Germany), Dita Von Teese, Sainted Sisters, and The Knicker (Australia). And yes, new brands will be joining in 2026. Stay tuned! 

What philosophy guides your work and relationships today?

Communication. Transparency. Honesty. A touch of surprise. And always an unwavering commitment to service, with laughter and humility built in. Our manufacturers trust our vision, strategy, and execution to thoughtfully build their brands in the U.S. market. Our retailers trust that if we choose to represent a brand, it’s because we genuinely believe it belongs on their floor and will contribute meaningfully to their assortment and profitability. We see every retailer as a partner. Some of our best moments come from getting on the road, visiting stores, and truly connecting with our retailers: listening to their challenges, understanding their customer, and celebrating what makes each of them unique. Goldie & Lulu exists to create thoughtful, strategic, and profitable growth for our brand partners, for our retail community, and ultimately for the North American consumer. And if along the way we can introduce exciting brands our retailers might not have discovered otherwise, while keeping things fun, we consider that a win for everyone.