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Business

Claire Masson Takes the Helm at Aubade

30/07/2025

After nearly 25 years of experience with the French brand in roles including Head of Marketing, Creative Direction, and R&D, Claire Masson is succeeding Dave Müller, who oversaw the transition.

Masson has played a key role in developing the retail network and strengthening the brand’s identity, which she now aims to position even more prominently in the luxury market.

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