Charli XCX is Agent Provocateur's Christmas Star!

Fashion

Charli XCX is Agent Provocateur’s Christmas Star!

14/11/2019

British pop artist Charli XCX is the protagonist of Agent Provocateur’s holiday ad campaign

https://www.youtube.com/watch?v=cOC6iwWtDcc

A raunchy rhinestone rodeo: for its Christmas campaign, Agent Provocateur is paying homage to the Deep South, taking a trip to the rodeo in true country style, but all with the brand’s signature sexy tone…

Under the creative direction of Sarah Shotton, the campaign features a rodeo queen take the saddle in lingerie from the brand’s F/W 2019-20 collection. And who better to play this naughty but nice cowgirl than singer-songwriter and worldwide star Charli XCX? A pop sensation, LGBT+ icon, and trendsetter, Charli epitomises everything Agent Provocateur stands for.