Parfait is writing body positivity into the very DNA of their brand. Dedicated to fit and innovative styling, Parfait just announced that they are adding three new collections and a new range of sizes to some of their most popular collections, which will be available in a C-G cup with 30-44 bands and matching XS to XL bottoms. Two new collections will be on offer in an A to E cup with bands ranging from 32-38 and bottoms XS to XL. Their cult collection Charlotte can also now appeal to more women than ever as it is now available in a B-K cup, 28-44 band size and XS-4XL bottoms! All new collections from now on will carry a much wider range of styles, with some including an A cup and others a K cup! This new size range will be reflected from now on in Parfait’s marketing campaigns that will push towards creating more visibility for full figured bodies.
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