Nearly 300 industry professionals gathered at London’s Underglobe on November 5 for the 18th Stars Best Shop Awards. Organized by Underlines Magazine, Intima Media Group’s UK partner in its international Retail Awards network, the event recognized retailers whose different approaches to service and merchandising contribute to the strength of the UK and Irish lingerie market.

The Lingerie Room took home the Superstar award. Lincoln Bra Lady was named Best Newcomer, Hidden Agenda received the Boutique Style award, and The Fitting Room was recognized for Personal Touch. Affair Lingerie earned the Editor’s Choice award.

The results also reflect the range of retail formats in the market. Naughty Knickers was named E-tailer of the Year, while Smith Bradbeer received the Department Store award. Sheer Bliss won the Body Confidence/Shaping award, W H Good received the Anita Special Care Recognition Award, and Harveys was honored with the INDX Excellence & Outstanding Achievement Award.

From independent boutiques and personalized fittings to department stores and e-commerce, the winners offer a snapshot of a specialty retail sector built on different kinds of expertise and customer relationships.

Underlines Magazine, Intima Media Group’s UK editorial partner, organizes the Stars as part of an international network of retail awards developed by IMG from the original Stelle Best Shop Awards in Italy. The network now includes five programs across Italy, Germany, the UK and Ireland, the United States, and France, where Intima organizes the TOP100 Meilleures Boutiques de France. Each program reflects its local market while sharing a commitment to recognizing the people and businesses that make specialty retail distinctive.