Mercedes-Benz Fashion Week Madrid has packed its bags and is heading for Ibiza where it will present a brand new catwalk entirely dedicated to resortwear. In a one-of-a-kind location, the Ushuaïa Beach Hotel, the new event will follow in the footsteps of the already world-renowned Madrid show to become the second Spanish Fashion Week to fall under the management of Mercedes Benz and its director Charo Izquierdo, as well as becoming a prominent event in the international show calendar. This first edition, dedicated to Resortwear 2018 collections, will showcase Spanish brands and designers already well-accustomed to the the catwalks of Madrid: Alvarno, Jorge Vázquez, Teresa Helbig, Andrés Sardá and Desigual – all of them selected for their original style and their international status.
The Mercedes-Benz Fashion Week Ibiza organizing committee, responsible for the quality and promotion of the event, includes Charo Izquiero, Director of Mercedes-Benz Fashion Week Madrid, Mercedes Benz Spain, and Daniel Gómez Korf, Brand director of the Palladium Hotel Group, owners of the Ushuaia Ibiza Beach Hotel.
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