Focusing on the market and customers, Marcel Krug will drive forward CALIDA’s market presence, strengthen the company’s collaboration with partner wholesalers, accelerate modernization and implement new sales concepts. His previous roles as Managing Director at the head of several international fashion and lifestyle brands have equipped Mr. Krug with strong skills in the creation and development of national and international distribution networks, as well as demonstrated market expertise.
As a member of the management team, Marcel Krug now reports directly to Alexandra Helbling.
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