Festive Swedish sock brand Happy Socks has introduced its first full swimwear collection after a successful men’s swim capsule last summer. The playful campaign is fronted by David Hasselhoff of Baywatch fame. Hasselhoff’s punchy personality shines through in Happy Socks’s promotional video for the new line, rife with Hoff-based puns. The actor’s fun-loving and quirky nature complements the brand’s kaleidoscopic colors and patterns.
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This year’s collection of men’s mid- and full-length trunks is joined by a women’s retro-style one-piece with a classic scoop neck, low back, and high-cut leg in line with the 80’s aesthetic. The line’s simple designs showcase the brand’s famously colorful prints, which continue to play across tote bags, slides, towels, and pool floaties. With The Hoff’s proclamation that “Winter is canceled!” these bright and beachy designs invite the wearer to get outside and celebrate…
