Victoria’s Secret will be the exclusive third-party retailer for the new collection, which launched on September 20th. The collection will be available in selected Victoria’s Secret stores in the US, as well as online at VictoriasSecret.com and in select stores in the UK later in the month.
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The collection, which includes bras, panties, lingerie, sleepwear and lifestyle pieces, embodies the brand’s signature romantic style through floral embroidery, custom trims, and puff sleeves, as well as other features specially designed to stay true to For Love & Lemons’ key principles of confidence, femininity and individuality.
The Victoria’s Secret Fifth Avenue (NYC) and New Bond Street (London) stores will also be embracing the For Love and Lemons brand with exclusive shop-in-shops, providing an exclusive shopping experience for the brand’s many loyal fans.
