Rossana has taken the reins for 12 years and has recently diversified the offer with a focus on women’s fashion, integrating Pàp, outerwear and accessories: the aim is to offer customers a complete wardrobe for the holiday, but also a selection of special garments for their return to the city. Rossana has thus extended the sales season, which although linked to tourism with a “highlight” business from April to the end of October, today also comes alive in winter with the possibility for Italian and foreign customers to purchase from the online shop. The result of careful research, the brand mix includes the most well-known and prestigious names in fashion swimwear (also in C and D cups) and beach couture: Raffaela D’Angelo, Fisico, Pin-Up Stars, Miss Bikini, Olivia Gold, Roidal , Watercult, Laetitia Beachwear, Vacanze Italiane, Iconique, Bikini Lovers, Sunny Beach… with resort incursions such as Pahiesa Formentera or Miss June.
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Opened in 1970 by Mrs. Regina, mother of the current owner Rossana Azzalin, the shop took not only its name, but also its imprinting from the founder: swimwear and the world of beach and resortwear have always been Regina’s passion, a passion shared with her daughter with whom she worked side by side for years, making the boutique a renowned destination for beachwear in the area
The collections are presented by brand or color in a bright space in delicate magnolia tones; a bamboo armchair and a coconut rug create the atmosphere, while perfume diffusers, green plants and background music make the shopping experience multisensory. The shop windows are well-kept, from the three physical ones on the street to the virtual ones on social media, all followed by Rossana.
