
1. Can you tell us more on the very concept of this new event you are planning for October 2025? We are so excited to introduce a new show with an all-new market week, October 28-29 in Miami! We have received countless requests to launch a show in the fall, in addition to our May 31-June 2 anchor show. As you know, New York and Los Angeles are quite far for many retailers to travel to and with the over 1000+ retailers that visit SwimShow from Florida alone, we want to provide a show that they can easily get to, to shop an assortment of summer collections, immediates and resort.
2. Where would the event take place? We will keep our home base of the Miami Beach Convention Center! It’s central and the heart of Miami’s most iconic events.
3. What is the exhibitors profile? As always, we engage resortwear driven exhibitors that highlight an assortment of swim, poolside, resort, ready to wear and accessory brands that are perfect for fun under the sun in our year-round vacation climate. We love sorting through the applications that come in from exhibitors across the globe and see how creative so many brands get with the collections presented. So we welcome any exhibitor that believes their brand fits ours.
4. Which collections will be shown for which delivery dates? Launching summer collections for 2026
5. In terms of attendees, who are you expecting to visit? Everyone is welcome and everyone loves a trip in Miami! So we hope we’ll see all of our favorite retailers that join us each year. We definitely know the trips need to be budgeted in advance, so we hope with the announcement, a year ahead – buyers can start planning their schedules to join us in Miami, both May and October 2025!





